What if I were just starting out to make money online?

This is the question I wish I had asked, or had asked myself even, and answers I would like to have heard some time ago, instead I floundered around trying to make money online and  “work it all out” for myself. Knowing what I know now, the way I would begin in Internet Marketing if I were starting over would be to have an initial  goal of building a following. To do this I would focus on a specific area (a niche) of the market that I am passionate about. By passionate I mean something I have knowledge of, skill and experience in, and would do even if I were not paid to do it – something I really enjoy doing. And, even though working a job is the worst way to earn money – I’d keep my “day job” for the time being. Next, I’d look to see if people are spending money on paid advertisements in this niche, and, if they are, this suggests people are looking to solve their problems – looking for answers in this niche, which indicates that I am on the right track. That being the case, then, my focus would be to set up a blog on this subject and to start posting regularly.

A blog or website is necessary if you are to do marketing online, you need to prepare with a business mindset.  Its never too soon to create an audience for your niche – from this you will build a list of “prospects” who will become customers. And, whatever you have heard to the contrary – do not make you own website. Outsourcing to a professional team will save you time, frustration and money in the long run. You don’t have to know or learn “everything” to get set up. A free blog (and tuition) is available at WPBeginners.com, or, a free or low cost blog is available from my sponsor seen flashing over to the right of my home page. Be sure to have all social media icons on your blog and an auto-responder signup form (also known as an Opt-in form) which is obtained from companies such as AWeber, Constant Contact, or Get Response.

An autoresponder is nothing more than a tool you use to build your business. The same as a hammer in a carpenters tool box.  You have to know how to use it and get the most out of it if you want to get your full value for this tool.  It will cost you roughly $20 a month (Aweber) or “deals” specific to each company.  An auto-responder sends a series of emails (set up by you) to visitors who sign up (in that opt-in box) to become subscribers to your list.
Building a list using email marketing is “another story” not to be addressed in this article – see link in sidebar!
Before the blog is set up you need a domain name – this is the address of your site online – and, allied to that, you will need web hosting with a company that which makes sure your site is up and running 24/7. These two items will cost some money … the domain name is a one-off cost and a hosting company will expect you to pay for at least a year with various deals according to the length of time you are willing to pay for in advance. They will tell you Google regards a site that is signed up for more than a year with favor because that suggests an intention to continue on your part.  Signing up for more than the minimum one year signals that this is no longer just an idea or a hobby,  you are going out on a limb  – you are an entrepreneur with a Big Hairy Audacious Goal [BHAG] to make money online working from home using your skills and experience in your niche – right?

Pile of Dollars small

You do want to make more money don’t you?

 

 

 

 

Domain Name: At this point it would be useful to find out about the Google Keyword Planner. To get an understanding of this important concept you can watch discussions of how to use the Keyword Planner, what to rank for, and why, on YouTube videos, for example, (in alphabetical order) Rachel Calderon, Phil Carrick, and Lisa Liby. First, you will need to sign up for an account with Youtube.com – its free. Another (perhaps the best) way of selecting the best keyword for your niche is to “outsource” the job to a hired hand on a site called fiver.com. The person you hire will report back to you regarding a search that they do on your behalf – you will pay a minimum of $5 for this – more for a more experienced person. Google prefers the domain name to be an exact match of the specific keyword chosen. The point here is that as a website owner you are an advertiser who needs to be published  in order to find an audience to visit your site and that keyword is just that, the key to being found on the internet. When you have this sorted out a domain name is purchased at either NameCheap.com or GoDaddy.com two of a few companies who specialize in this kind of thing.  The hosting company you choose – see sponsors on this site – will help you purchase a domain name.

You may ask who or what is Google to dictate terms to an advertiser?  It could be said that Google is “King” of the internet world, and therefore a large amount of respect is due “Google Search” (or Google Web Search) a web search engine owned by Google Inc. which is the most-used search engine on the World Wide Web, handling more than three billion searches each day” (Wikipedia, the free encyclopedia).

A website needs to be found online by people if it is to receive visitors – also known as “traffic” – which is the life blood of any business. Without traffic a website is invisible and earns nothing. Again, in the words of Wikipedia “The main purpose of Google Search is to hunt for text in publicly accessible documents offered by web servers” ( Yahoo, FaceBook, Aol, or Bing) as opposed to other data, such as Google Image Search. I am being repetitive for the sake of clarification, but mark my words, only a glimpse is given here of Google for the purpose of explaining the process at a basic level.

You will notice that this short post may not seem to have covered much ground. Be aware that there is a learning curve for you as a beginner and that you must be willing to learn what you don’t know.  You know something – none of us know what we don’t know!  Here, you have been exposed to some familiar words which have particular meaning in this context as well as new concepts which you will come to understand more fully as you learn by doing and you will integrate them as you gain experience.  I have italicized these new words.  This post attempts to shine a light into the darkness for you. Although I have simplified the process here, there are a lot of details between major points of the goal you need to focus on.  Here is a summary: (1) pick a large enough (and profitable) niche that you enjoy, (2) build a list of prospects, (3) prepare to promote products to your list.  You don’t have to know it all or do it all yourself – get some “done for you” – get set up and get going … the  secret sauce in all of this is you and your skill with your chosen niche … you need to get set up and get on with doing the thing that you enjoy doing because by choosing that you are very likely “good” at it and will soon become an “expert” in that niche.    Have you noticed that, all the while during this stage of setting up and getting started you are not to focus at all on making money or “selling” anything. Rather, your focus throughout will be to build relationship with followers … to become known by them as a problem solver and a “go-to” person in this niche. You are to become known as a person your visitors recognize as knowledgeable, approachable and who will help them get to where they want to be. When you are seen as a person who is helpful, trustworthy, and likeable, then, and not before then, you will make sales.  Becoming that person who helps other is how you will make money online.

The two ingredients that always trump "genius", "talent", and "education".

To Build a Following:  Go to forums and Facebook groups in your niche to begin developing relationships.   Read the posts of other people and start to give your opinions, praise (if it is deserved),  or comment on the content.  As well, start to post information and solutions to common problems and network with the other people there. Reply to their posts with a link back to your blog.  Do not try to sell anything just yet because your goal is to not to be making money but to build a following and so your focus is to build attention.   If you have their attention and if people  know that you can create value by helping them solve their problems then they are going to listen to you.  Then you will make sales.

Money doesn’t make you rich.  Skills you learn in personal development can make you rich.

Watch David and  Amber Voight talk about their journey .

Finally here is a presentation form expert blogger, John Chow, to inspire you:  https://youtu.be/M8eNx9HIZG
John  is a top earner in the organisation, My Online Business Empire, which produces the most successful training program and business systems on the market.   Check out their course Make Money Blogging“here: http://m0be.com/peta371/5fdec61a and look for their  Traffic Mastery Academy, in the sidebar.
Enjoy!
Looking Ahead:   Check out Anik Singal’s  Email Marketing here: https://youtu.be/WSmMsT4E9sc .
Best!

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